Tips for planning a podcast
Planning a successful show or series is
all in the preparation - but even the best
planned shows can be ruined by bad audio quality. Make
sure your host and guests have a wired headset or
dedicated microphone and good internet (ideally with a
wired connection and not on Wi-Fi - if it has to be on Wi-
Fi, then they need to sit as close to their Wi-Fi router as
possible to get the best internet speeds). You can check
the download (and more importantly) the upload speeds at
www.speedtest.net
What is the format for the show and how long will
each episode be?
Who are your audience and where will they be
listening to, and finding your podcast?
Music bed - for the show's signature theme tune, as
the intro and outro to the show each week. Do you
have a licence to use it or will you be using royalty
free music?
Who is going to be the show host or hosts - and
why (and will they definitely be available for every
episode)?
If you are having guests each episode, how many
of the future episodes, have you already booked
the guests in advance for? It’s always nice to be
able to tell listeners who future guests will be, and
who will be on the next episode, to make them tune
in again for the next show - (unless you have not
secured the guests yet, but have already
announced them as a feature on the next episode.
Your podcast credibility will crash!!!)
Have some guide questions to help steer the flow
of the show and to make sure all points are
covered.
Never try to script a conversation or full answers to
a question. The conversations will sound like it is
being read and unnatural. Bullet points or one line
answers as prompts are fine, but we have seen
complete 30 minute conversations being scripted
and a client/ sponsor wanting it read word for word
by people who are not actors. Not only does it
sound horrible and over branded, but they take
forever to record and edit to make them sound half
decent - which is a massive waste of your
production budget/ profit.
Make sure everyone who is part of an episode is
available on the day of recording. It sounds
obvious, but we have had sessions where 2
peoples 20 minute chats were fully scripted
because the 2 hosts were not available on the
same day of recording!! Once the parts were edited
together (as per the script), it sounded disjointed,
as there was no chemistry between the 2 and
couldn’t react naturally to each other’s part of the
conversation.
Suggested work flow for recording
and editing
In our experience, once you know the flow of
an episode, and 'suggested' questions to help
steer the show, and make sure the show is the
length you need. You are made sure the
guests have good internet and microphone
(and are not just talking into their laptops
microphone) and you have the rights to the
theme music
for the show (if any), then you are good to go
- once everyone has joined their links to
the session and audio levels have been
adjusted on our mixers the recording
can begin
- record the show and its conversation in
its entirety, mistakes and all, as we can
edit out the obvious mistakes and restarts
on the fly.
- once the show/ conversation is
recorded, re-record the hosts intro and
outro a couple of times as options for the
edit
- you may also need to think about a
30sec advert for your shows if hosting on
iTunes or Spotify.
- to save time and money, we send you
the rough edit as an mp3 with any
specifics taken out that were noted at the
time of recording
- you listen through and make a note of
the timings of anything you want taking
out or points of concern (i.e. -
6min12sec - 7min43sec take out mention
of competitors brand) and send back to us
- We then load up the full multi-track
recording and make those changes,
sorting out audio levels, noise
cancellation and adding the music etc.
- we then send it back to you for approval
or feedback and
repeat the process if necessary, until sign
off.
We have found this to be the most
productive and cost effective way of
working, as most of the studio time
used up during an edit session, is the
playback and decision making on what
to keep, by all those involved.
Podcast tips